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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character ...
- Item No : 356783974346
- Condition : Good
- Brand : No brand Info
- Seller : greatbookprices1
- Current Bid : US $36.93
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* Item Description
- Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society, Paperback by Berger, Arthur Asa, ISBN 153813781X, ISBN-13 9781538137819, Used Good Condition, Free shipping in the US
Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.
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