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This book provides an essential introduction to business economics, focusing on the principles and concepts that drive economic decision-making in organizations. It covers fundamental topics such as market structures, supply and demand analysis, production costs, and economic indicators. With a clear and structured approach, it helps candidates understand how economic theories are applied in real-world business scenarios. Ideal for those preparing for the CIMA BA1 exam, it includes practical examples, exercises, and essential study tips to reinforce learning and application of economic concepts in the business environment. .
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.