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    Chances and Challenges of Digital Management: Proceedings of the International S

    • Item No : 156974179897
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : the_nile
    • Current Bid : US $189.97

    • * Item Description

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      Chances and Challenges of Digital Management

      by Richard C. Geibel, Shalva Machavariani

      The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

      FORMAT
      Hardcover
      CONDITION
      Brand New


      Publisher Description

      This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

      Details

      ISBN3031456009
      Author Shalva Machavariani
      Publisher Springer International Publishing AG
      Series Springer Proceedings in Business and Economics
      ISBN-13 9783031456008
      Format Hardcover
      Imprint Springer International Publishing AG
      Subtitle Proceedings of the International Scientific-Practical Conference (ISPC 2022)
      Place of Publication Cham
      Country of Publication Switzerland
      Alternative 9783031456039
      Edited by Shalva Machavariani
      Audience Professional & Vocational
      Pages 250
      Illustrations 54 Illustrations, color; 13 Illustrations, black and white; XII, 250 p. 67 illus., 54 illus. in color.
      DEWEY 658.05
      Year 2023
      Publication Date 2023-11-30
      Edition Description 2023 ed.
      Edition 2023rd

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