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Consumer Behavior: Science and Practice, International Edition, Paperback by Cline, Thomas; Cronley, Maria; Kardes, Frank, ISBN 0538746866, ISBN-13 9780538746861, Brand New, Free P&P in the UK Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.