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This is a free instructor’s copy. See photo. The product is a textbook titled "Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective" by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Higher Education in 1994 as part of the Irwin Series in Marketing, this hardcover book has 762 pages and covers the subject area of Business & Economics. With a focus on advertising and promotion, the textbook provides an overview of integrated marketing communications.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.