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  • Introduction to Advertising and Promotion, 3rd Edition (1994, HARDCOVER, VG)

    • Item No : 396189893402
    • Condition : Very Good
    • Brand : Unbranded
    • Seller : papookforever
    • Current Bid : US $2.99
    • * Item Description

    • This is a free instructor’s copy. See photo. The product is a textbook titled "Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective" by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Higher Education in 1994 as part of the Irwin Series in Marketing, this hardcover book has 762 pages and covers the subject area of Business & Economics. With a focus on advertising and promotion, the textbook provides an overview of integrated marketing communications.
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