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Marketing Management Concepts and Tools : A Simple Introduction, Paperback by...
- Item No : 388316433573
- Condition : Brand New
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- Seller : greatbookprices1
- Current Bid : US $11.94
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* Item Description
- Marketing Management Concepts and Tools : A Simple Introduction, Paperback by Erickson, K. H., ISBN 1499141017, ISBN-13 9781499141016, Brand New, Free shipping in the US Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
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