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Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice, Paperback by Rohn, Ulrike (EDT); Evens, Tom (EDT), ISBN 0367211009, ISBN-13 9780367211004, Brand New, Free shipping in the US This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
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