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  • New Methods of Market Research and Analysis, Hardcover by Erickson, G. Scott,...

    • Item No : 388348202959
    • Condition : Like New
    • Brand : No brand Info
    • Seller : greatbookprices1
    • Current Bid : US $135.01
    • * Item Description

    • New Methods of Market Research and Analysis, Hardcover by Erickson, G. Scott, ISBN 1786432684, ISBN-13 9781786432681, Like New Used, Free shipping in the US New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and newanalytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot.
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