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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail, Paperback by Scheinbaum, Angeline Close (EDT), ISBN 1138107557, ISBN-13 9781138107557, Brand New, Free P&P in the UK Social media (., Fac, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.