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Principles of Marketing Engineering and Analytics by Gary L. Lilien [Paperback]
- Item No : 388438881356
- Condition : Brand New
- Brand : No brand Info
- Seller : simplybestprices-10to20dayshipping
- Current Bid : US $62.36
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* Item Description
- Increasingly, marketing decision making is becoming like design engineering- putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering).
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