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"Principles of Marketing by Gary Armstrong & Philip Kotler (HC) *INSTRUCTOR’S ED*" is a comprehensive textbook designed for business and economics students at an adult and further education level. Published by Prentice Hall PTR in 2007, this hardcover book covers the subject area of marketing in a general sense, with a total of 736 pages. Written by renowned authors Philip Kotler and Gary Armstrong, this textbook is suitable for beginner, intermediate, and business-level students looking to deepen their understanding of marketing principles. With features specific to an instructor's edition, this textbook is a valuable resource for those studying in the realm of business and economics.
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