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ISBN-13: 9780471964308, 978-0471964308. Quantitative marketing is not an easy subject to grasp. To aid comprehension, a number of problems and case studies are included at the end of each chapter. Format: Paperback.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.