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New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. It includes a chapter devoted to the analysis of qualitative data. It is also suitable for the needs of MBA students.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.