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Introduction: A Tale of Two Disciplines. A. Chernev, R. Hamilton, Compensatory Reasoning in Choice. J. De Houwer, Conditioning as a Source of Liking: There is Nothing Simple About It. A. Kirmani, M.C. Campbell, Taking the Target's Perspective: The Persuasion Knowledge Model.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.