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Strategic Communication: An Introduction to Theory and Global Practice by Jesper
- Item No : 365618473020
- Condition : Brand New
- Brand : No brand Info
- Seller : grandeagleretail
- Current Bid : US $77.28
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* Item Description
- The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.
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