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Strategic Marketing Issues in Emerging Markets - 9789811065040
- Item No : 314677798319
- Condition : Brand New
- Brand : No brand Info
- Seller : books--etc
- Current Bid : US $51.15
-
* Item Description
- ISBN-13: 9789811065040, 978-9811065040. "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied.
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