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  • Strategic Pricing for the Arts by Michael Rushton (English) Paperback Book

    • Item No : 387965882335
    • Condition : Brand New
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    • Current Bid : US $102.13
    • * Item Description

    • Strategic Pricing for the Arts

      by Michael Rushton

      Estimated delivery 3-12 business days

      Format Paperback

      Condition Brand New

      Description Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

      Publisher Description

      With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.

      Author Biography

      Michael Rushton is Professor and Director of Arts Administration Programs at Indiana University, USA

      Details

      • ISBN 0415713676
      • ISBN-13 9780415713672
      • Title Strategic Pricing for the Arts
      • Author Michael Rushton
      • Format Paperback
      • Year 2014
      • Pages 116
      • Publisher Taylor & Francis Ltd
      GE_Item_ID:83310722;

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