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  • The Rise of the Algorithms: How YouTube and TikTok Conquered the World by John M

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      The Rise of the Algorithms

      by John M. Jordan

      "Traces the origins and evolution of online video platforms and how their algorithms now engineer human behavior, discussing present challenges and recommendations for reclaiming our online futures"--

      FORMAT
      Paperback
      LANGUAGE
      English
      CONDITION
      Brand New


      Publisher Description

      The meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics—and the ethical stakes—of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok's corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior—with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. The Rise of the Algorithms combines this urgent assessment with a clear-eyed discussion of present challenges and recommendations for reclaiming our online futures.A valuable resource for understanding the transformations that have been and will be brought by YouTube, TikTok, and similar platforms, Jordan's timely book is a vital work for anyone who uses the internet and especially for policy makers, technologists, communication and media specialists, and researchers who have a direct hand in determining the future of our online world.

      Author Biography

      John M. Jordan directs the professional doctoral program at the Syracuse University School of Information Studies. In addition to previously teaching at Harvard and Penn State, he also spent ten years in industry, including roles as Director of Internet Research at the Ernst & Young Center for Business Innovation and a principal in the Office of the Chief Technologist at Capgemini. He is the author of seven books, including Robots and 3D Printing.

      Details

      ISBN0271096934
      Language English
      Year 2024
      ISBN-10 0271096934
      ISBN-13 9780271096933
      Publication Date 2024-03-19
      UK Release Date 2024-03-19
      Author John M. Jordan
      Pages 232
      Publisher Pennsylvania State University Press
      Format Paperback
      Imprint Pennsylvania State University Press
      Subtitle How YouTube and TikTok Conquered the World
      Place of Publication University Park
      Country of Publication United States
      Alternative 9780271096926
      Illustrations 13 Charts; 8 Halftones, black and white
      Audience Professional & Vocational
      US Release Date 2024-03-19
      DEWEY 302.30285

      TheNile_Item_ID:159926189;
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