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Behavioral economists have established that people often make decisions that run counter to their best interests—producing what Sunstein describes as "behavioral market failures.". He urges that there are profoundly moral reasons to ensure that choice architecture is helpful rather than harmful—and that it makes people's lives better and longer.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.