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Marketing Concepts and Strategies by Sally Dibb, William Pride, Ferrell, Lyndon Simkin. He received his PhD from Louisiana State University. Dr. Pride's research interests are in advertising, promotion and distribution channels.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.